FELICE LING UX RESEARCH CONSULTANT
UX research that helps power decisions from startup to scale.
For Startups & Founders
Lean UX research to help you build the right thing right
I help you:
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Validate your idea before investing in build
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Find product-market fit faster
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Turn vague problems into clear opportunities
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Craft a strong investor-ready story
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Add UX research muscle without a full-time hire
For Product / Design Teams
A research partner for fast, impactful insight - from strategy to usability
I help you:
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Make confident product decisions with user insight
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Align product strategy with user needs and business goals
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Validate and refine concepts before launch
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Translate findings into compelling narratives
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Extend your team's research capabilities
For Agencies / Consultancies
A trusted research partner for white-label or client-facing support
I partner with design and strategy firms to:
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Deliver seamless research under your brand
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Scale your research capacity
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Run stakeholder interviews and workshops
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Turn insights into compelling client deliverables
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Act as a silent partner or visible expert
My name is Felice Ling
I'm a UX Research Consultant with 11+ years of experience, specializing in emerging tech and robotics.
WHY WORK WITH ME?
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11+ years in UX research, including 4 years in robotics and autonomous vehicles
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Led research for AV tech used by Lyft & Uber, resulting in measurable product outcomes
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Deep expertise in early-stage product discovery, inclusive design, and high-stakes generative research
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Experience across emerging tech, B2B, B2C, and mission-driven sectors
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Multiple UX patents for inventions supporting the autonomous rider experience
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Award-winning social scientist (UChicago, Earl S. Johnson Prize)
