THE ROBOTAXI RIDER EXPERIENCE
In a self-driving taxi with no steering wheel, how do we design an optimal rider experience?
IN BRIEF
Years of research projects, both generative & evaluative, helped the product team at Motional design a robotaxi that is optimized for the rider. We determined foundational needs for robotaxi riders, unpacked why people would choose robotaxi over other means of transportation, and designed features for a driverless robotaxi experience.
A SAMPLING OF PROJECTS
GENERATIVE
RESEARCH
EVALUATIVE
RESEARCH
 Created an AV Rider Hierarchy of Needs |  Segmented AV Riders based on User Needs |  Created Accessibility Guidelines for Inclusive Design |
|---|---|---|
 Investigated road user behavior to inform the AV's exterior hardware design |  Conducted testing of in-vehicle HMI with a prototype wooden vehicle buck |  Evaluated design concepts across the user journey |
 Administered SUS to evaluate the end-to-end rider journey |
MY ROLE IN THESE PROJECTS
I was the Founding UX Researcher at Motional. I worked my way up to Principal User Researcher and Team Lead where I led research for the rider experience. My early work at Motional socializing UX research led to stakeholder buy-in and the subsequent growth of the UX research team.
I worked with product managers, designers, and prototypers to design the rider experience. As the team grew, I advised, managed, and mentored other user researchers. I also hired & managed contract researchers when needed.
Outside of individual projects, I created research roadmaps & a strategic vision for rider-facing research at Motional.
SELECT CASE STUDIES
to come